ECON616 1501B 02ph2ip - 1898 Words

AutoEdge’s Market Fit Phineas C. Cody CTU Online Phase 2 IP ECON616-1501B-02 Professor: Hagen Introduction In order to answer the question as where AutoEdge fits in its industry in comparison to its competitors it will be helpful to look at market structure and the various areas or types of market structure. So what is a market structure? A market structure may be defined as â€Å"the characteristics of the market† (Whatiseconomics, 2014). The word characteristics is the key to fully grasping this seemingly simple definition of what market structure is. Market structure or the characteristics of the market can be sorted into two categories where one is organizational characteristics and the other is competitive†¦show more content†¦This would be â€Å"a market structure in which a few firms dominate† (Economics Online, 2015). When this occurs the market takes on a different appearance that is said to be highly concentrated because there may be several businesses operating in the same market. Heavy hitters in the retail industry would be mass merchant entities such a s Wal-mart, Costco, and Target. These massive retailers have a share interest in controlling the retail market by manipulating various barriers of entry. Similar to those barriers of entry that are associated with a monopolized market, higher costs and such, these giants can also manipulate pricing to ensure that a newcomer could not compete. Price undercutting or predatory pricing may be done even at a loss for these retail giants if means keeping the oligopoly market structure with fewer new competitors. Various may be use these oligopolists strong name and customer loyalty base. Often times an oligopoly may experience a kinked-demand curve where there are two distinct segments with different elasticities that combine to form a kink. The kinked-demand curve is a good way to explain price rigidity in oligopoly where one segment is relatively more elastic in prices increasing and the other segment is less elastic in prices decreasing. â€Å"The relative elasticities of these two s egments is directly based on the

Revenge By William Shakespeare s Hamlet - 982 Words

Revenge has caused the downfall of many a person. Its consuming nature causes one to act recklessly through anger rather than reason. Revenge is an emotion easily rationalized; one turn deserves another. However, this is a very dangerous theory to live by. Throughout Hamlet, revenge is a dominant theme. Fortinbras, Laertes, and Hamlet all seek to avenge the deaths of their fathers. But in so doing, all three rely more on emotion than thought, and take a very big gamble, a gamble which eventually leads to the downfall and death of all but one of them. King Fortinbras was slain by King Hamlet in a sword battle. This entitled King Hamlet to the land that was possessed by Fortinbras because it was written in a seal d compact. †¦our valiant Hamlet-for so this side of our known world esteem d him-did slay this Fortinbras. Young Fortinbras was enraged by his father’s murder and sought revenge against Denmark. He wanted to reclaim the land that had been lost to Denmark when his f ather was killed. †¦Now sir, young Fortinbras†¦as it doth well appear unto our state-but to recover of us, by strong hand and terms compulsative, those foresaid lands so by his father lost†¦ Claudius becomes aware of Fortinbras’ plans, and in an evasive move, sends a message to the new King of Norway, Fortinbras’ uncle. The king forbade Fortinbras to wage an attack against Denmark, and instead suggested he attack the Poles to vent his anger. Fortinbras agreed to the plan, but had no intentions ofShow MoreRelatedWilliam Shakespeare s Hamlet s Revenge1725 Words   |  7 Pages Thesis: Shakespeare s portrayal of Hamlet s revenge is not a worthy journey because he never finds his self worth, distracted between what will exemplify his purpose, and what will make him a failure in the memory of Denmark. Three quotes with analysis explaining thesis: Act 1 Scene 5 Ghost: â€Å" But know, thou noble youth, Hamlet: â€Å"Oh My Prophetic Soul! My uncle?† The serpent that did sting thy father’s life Now wears his crown.† The beginning of the â€Å"call to adventure -JRead MoreRevenge By William Shakespeare s Hamlet1625 Words   |  7 PagesRevenge can be defined as â€Å"the act of retaliating for wrongs received†. William Shakespeare s â€Å"Hamlet† is considered one of his greatest plays and the plot is centered on revenge. Euripides Medea also shares a theme of revenge. While both central characters have been betrayed, resulting in their impending revenge, there is more than one theme of revenge in Hamlet, and there are differences in the ways all decide to handle their betrayals and the outcomes of their actions. In â€Å"Hamlet,† he isRead MoreWilliam Shakespeare s Hamlet - Hamlet s Revenge1742 Words   |  7 PagesHamlet’s Vengeance Hamlet is one of the greatest literary works that has the innate ability to transcend time with the study of the human condition. William Shakespeare investigates themes of revenge, morality, sex, and familial complexities that entangle us all at one point and time. Shakespeare story of Hamlet gives us one of our first tragic heroes in modern literary history. In his quest for revenge for his father’s death we also see the systematic decline and lapses into madness that willRead MoreRevenge By William Shakespeare s Hamlet882 Words   |  4 PagesIn Shakespeare’s Hamlet, it is very evident that hatred and a thirst for revenge can turn people into something that they are not. Many characters throughout this story exemplify this, but the main two are Hamlet and Laertes. This theme of revenge is established throughout the whole play and it acts as a vital character. Revenge is seen as a cause for many outcomes. Hamlet pursues revenge on Claudius to avenge his father s dea th. Gertrude is targeted by Hamlet for wedding Claudius too quickly afterRead MoreRevenge By William Shakespeare s Hamlet914 Words   |  4 PagesRevenge = Happiness Can revenge really bring happiness? Harming and getting back at someone for upsetting you or â€Å"doing you wrong†. It’s the ultimate win, right? Wrong. Revenge is an irrepressible craving that devours the mind and creates a never ending cycle of pain and grief. â€Å"But isn’t it said that revenge is sweet?† says nearly every person in modern day society. Wrong again. We’re obsessed with the belief that revenge is what solves the issue, when in reality; it’s only ridding you of yourRead MoreWilliam Shakespeare s Hamlet - Longing For Revenge1304 Words   |  6 PagesLonging for Revenge William Shakespeare was born in England in April of 1564 and was an English poet and playwright . Shakespeare is universally known as the greatest writer in the English language. Shakespeare frequently produced tragedies that are continuously acted out today, along with many plays and sonnets.. Although Shakespeare is seen today as a great writer who changed the world, his reputation did not rise to these heights until around the 19th century. In all of Shakespeare’s astoundingRead MoreWilliam Shakespeare s Hamlet As A Revenge Tragedy1777 Words   |  8 PagesWilliam Shakespeare’s play Hamlet was written as a revenge tragedy. This play was written by Shakespeare between 1599 and 1602; no one is exactly certain about the date Hamlet was written (Hunt 2). The protagonist of this play is a prince named Hamlet; he is a prince of Denmark. Hamlet’s father was killed by his uncle Claudius, who became king afterwards. Not only did Claudius become king of Denmark, he took Hamlet’s mother, Gertrude, as his wife. This play is the longest of all Shakespeare’s playsRead MoreRevenge By William Shakespeare s Hamlet, And Sophocles Antigone2105 Words   |  9 PagesIntroduction Revenge has always been an exciting theme to incorporate into any literary work. This revenge adds conflict, action, and contrast to any story. There have been hundreds of thousands of stories and tales which cause readers to experience similar feeling to that of the main characters. With revenge, the reader may side with the main character whether or not the main character is morally right or wrong. By human nature, people around the globe have always been trying their hardest to comeRead MoreWilliam Shakespeare s Hamlet Essay902 Words   |  4 PagesTo be, or not to be; that s the question† (Act III, Scene 1, P.1127) is of the most widely circulated lines. As we all know, it is also the most important part of the drama, â€Å"Hamlet†, which is one of the most famous tragedy in the literature written by William Shakespeare between from 1599 to1602. The drama was written at the age of Renaissance that reflects the reality of the British society in sixteenth century to early seventeenth century. During that period, Britain was in the era of reverseRead MoreEssay on Vengeance in Shakespeares Hamlet - The Theme of Revenge1162 Words   |  5 PagesThe Theme of Revenge in Hamlet    In Shakespeares tragedy,  Hamlet, the thoughts of revenge are introduced early in the play. At the end of the first act, Hamlet meets the ghost of his deceased father. He is brought to see him by Horatio and Marcellus, who saw the ghost yesternight (Shakespeare 1.2.190). During this exchange of words between the Ghost and Hamlet, the Ghost tells Hamlet, [s]o art thou to revenge, when thou shalt hear. (Shakespeare 1.5.5). He is telling Hamlet to listen closely

Globalization and Its Impact on the HRM-Free Samples for Students

Question: Evaluate the Challenges facing the Organization based on the chosen Contemporary Issue in HR using third party sources such as academic journal articles, practitioner-orientated materials, and books for support in analyzing the theoretical concept that underpins the various Contemporary Issues. Answer: Introduction The main aim of the task is to provide a brief overview about the globalization and its impact on the HRM. Globalization is the biggest key issue in human resource management which influences the position of the firm. Furthermore, it talks about the business activities and operations of the Oman shell. It is one of the biggest integrated companies that aim to fulfill the demand and requirements of the energy. Shell development Oman LLC provides a central point for the coordination and cooperation of the employees. It explains that how the company is facing key HRM issues and challenges within the organization due to globalization. It tells that how the firm is overcoming and addressing these challenges and key issues in the organization. It describes that how the company is maintaining sustainability in the environment. Further, the report explains the mission and vision of the Shell in Oman. The Oman shell is one of the biggest energy leaders in the world. The company plays a significant role in order to meet the goals and objectives of the firm. It maintains an effective and unique relationship with stakeholders around the world (Minnee et al, 2013). The learning and development programs are conducted by the Shell in Oman. The company is active in Oman around the gas and oil industry and it is involved in independent activities and joint venture. Further, the company implements broad social investment programs which contribute to the sustainable development and expansion of the country (Devi, Al-Hashmi, and Sekhar, 2012). Honesty, respect, and integrity are the core values of the company. The company provides support to the government and people of the Oman through, learning, development, research and sustainable social investment programs. In todays era, the company is expanding and flourishing its business day by day. Shell involves in the construction and design of t he plant in Sur and it also involves in the development and expansion of the gas and oil business. The company representative office was established in 2002. The firm is delivering energy is an effective and responsible way in order to accomplish the needs, requirements, and desires of the people (Abejide and Raji, 2013). The Shell is a group of petrochemical and Energy Company around the world. Literature review Globalization: It is the major issue in human resource management which influences the success and growth of the firm. It also affects the quality of life and standard of life. It also influences the organizations balance sheet and product life of the organization. It also has a direct impact on monetary regulations and trade policies of the government. It also affects the culture and working conditions of the firm (Pieterse, 2015). Due to globalization, several contemporary issues are faced by the human resource management that has been discussed below. Contemporary issues in HR There are various key challenges faced by the human resource management due to globalization. After the various researchers, it has been analyzed by the Appelbaum et al (2011), where he said that contemporary issues affect the mission and vision of the company. These issues also affect the success and growth of the company while conducting business activities and operations globally. The contemporary issues that are associated with globalization have been discussed below (Taylor, 2017). Multi-generational challenges in the workplace: It is the biggest challenges in human resource management which affect the long term targets of the firm due to globalization. It affects the working capacity and productivity of the employees. The company has not been able to appoint experienced and potential employees. Therefore, it also creates conflicts and disputes in the workplace among the employees. The company is not able to take benefits of the experience and knowledge of the older employees. It is one of the biggest challenges for the human resource department (Haynes, 2011). Market competition: Globalization also increases competition in the global market. The immense and high competition will also increase and enhance the pressure on organizations to maximize the quality and eliminate the prices. It affects the financial position of the firm in the competitive market (Fujita and Thisse, 2013). The lack of skilled workforce: Globalization encourages competition in the global market. As a result, the firm needs to make effective and unique strategies and policies to stand out against the competitors across the world. Due to immense competition, the firm requires to appoint high skills and potential workforce. It is difficult process to appoint capable and skilled labor force at low prices. Human workforce is the biggest contemporary issue in HRM which has an adverse impact on the vision of the firm (Milanovic, 2016). Challenges of changing technology: Globalization also has an adverse impact on technology and innovation. Due to globalization, the firm needs to change the technology and process on regular basis that can affect the operations and activities of human resource management. Due to change management, high employee turnover and absenteeism will also increase in the organization. Sometimes, employees do not accept the organizational changes due to lack of knowledge and experience. They avoid and ignore these organizational challenges. In addition, lack of proper research and development team, the company cannot overcome on the competitors around the world. It also affects the energy and sustainability of the firm (Stromquist and Monkman, 2014). Legislation influencing workplace: The rules and regulations which are imposed by the government also influence the trading activities and operations of the company adversely. It also affects the sustainability and development of the firm. After the various researchers, it has been evaluated by Paik, Chow and Vance (2011), where they said that legislation also affects the efficiency and effectiveness of the workers. Leadership development: It is another contemporary issue in HRM which affects the productivity and performance of the employees in the workplace. The company has not been able to maintain sustainable human resource management due to inadequate resources and development (Kunze, Boehm, and Bruch, 2011). The supervisors and top management are not effective and competent to control and motivate the subordinates within the organization. The company does not provide training and development coaching to the managers and supervisors (Benera, Berik and Floro, 2015). Thus, they are not able to provide motivation and encouragement to the employees to reduce and prevent the adverse impact of globalization (Benn, Todd and Pendleton, 2010). Healthcare law compliance: The human resource management faces a number of logistics and healthcare challenges in the organization due to globalization. The firm could not set the proper and effective rules, and regulations related to the healthcare. It affects the health and performance of the subordinates at the workplace (Rugman, 2012). Recruitment: It is one of the major concerns in the HRM. It is difficult for the company to appoint potential and competent employees for doing work in the energy sector. Recruitment and selection are important to increase and maximize the revenue and profit of the company. HRM is not able to evaluate and analyze the skills and potential of the employees due to globalization. Hence, various recruitment and selection challenges are faced by the company at the workplace (De Wit, 2011). Reward and compensation: These contemporary issues exist in the organization. The firm does not provide reward and incentive to the potential and competent employees within the organization. It affects the actions and efficiency of the workers. Pepper and Gore (2015), said that reward and compensation are considered the motivational tool for the employees. If the company does not provide compensation and reward to the competent employees then they get disappointed (Larkin, Pierce and Gino, 2012). Health and safety: These are another major concern in HRM. Health and safety are the primary function of the human resource management to build and develop sustainability in the workplace and environment. Whenever safety and health issues arise in the organization then employees are not able to do work with more efficiently and effectively. Health and safety issues affect the health of the workers in the world. Lundgren and McMakin (2013) said that good and healthy working environment is essential for each and every employee to increase and maximize the revenue and profit of the company. The firm has not been able to maintain healthy and safety working environment due to globalization. Discrimination and diversity: These issues are faced by HR department of every firm. It also affects the skills and performance of the employees within the organization. The top management and manager discriminate among the employees. Sometimes, top management and managers do false commitment and promise with employees in order to increase the salary and basic pay of the employees but they do not fulfill the basic needs and requirements of the employees (Kunze, Boehm, and Bruch, 2011). Thus, it affects the efficiency and performance of the workers adversely. Apart from this, the employees do not maintain discipline and rules within the organization. It also affects the image and position of the company around the world. Further, HRM does not maintain proper records and books of accounts of the workers. It also influences the performance and quality of the workers. In addition, HRD is not able to resolve the queries and grievances of the workers related to the workplace. Thus, employe es feel unhappy within the organization. All these contemporary issues are faced by the HR department of the firm (Kunze, Boehm, and Bruch, 2011). Due to globalization, the company is not able to build and develop communication within the organization (Hitt, Ireland and Hoskisson, 2012). On the above mentioned contemporary issues, leadership development is a biggest contemporary issue in HRM. The success and growth of the organization depend on the effective and dynamic leadership. The employees of the company are not capable to become a team leader in the organization due to globalization (Crane and Matten, 2016). Thus, it affects the success and growth of the company. Leadership is important to create a reciprocal relationship with partners around the world. It also helps to know and evaluate the technology and energy of the firm. Leadership is the major part of the success and growth of the firm. The company does not use effective and unique leadership styles to guide and assist the workers in the organization. It is the biggest challenge for the company to determine its long-term mission and vision of the firm with maintaining sustainability at the workplace. Lack of leadership, the company is not able to improve the performance and quality of the subordinates in the global market. Lack of leadership styles, the firm is not able to motivate and encourage the workers within the organization. It also affects the energy and innovation of the firm. Stone and Deadrick (2015) said that a company cannot expand its trading activities globally without effective and unique leadership. Leadership styles are primary and foremost part of the organization in order to measure the sustainability of the organization (Gregory et al, 2011). Evaluation that how the organization has addressed the challenges issues The human resource management issues influence the business activities and operations adversely in various ways. Therefore, the company needs to focus and monitor these key challenges and issues to attain long-term mission, goals, and objectives of the firm. Shell must measure and identify these key challenges to maintain sustainability within the organization. There are various ways to address and resolve these key issues which have been discussed below (Schaltegger, Ldeke-Freund, and Hansen, 2012). Shell is the largest company in the world. Therefore, the company must resolve the generation issues to overcome the key challenges of human resource management within the organization. The company should provide opportunities to the young and potential people to do work in Shell with more efficiently and effectively. In this way, it helps to improve the performance and efficiency of the potential workers in the organization (Shuen, Feiler and Teece, 2014). The effective rules, legislation, policies must be made by the Shell in Oman to attract more consumers around the world. Rules and regulations determine the long-term growth and success of the firm. It also helps to reduce the key HRM issues within the organization. These rules and legislation provide guidance to the employees. It helps to run the business activities smoothly and easily (Li, Sanders, and Frenkel, 2012). The company must provide training and development coaching to the workers to evaluate and analyze the benefits of the organizational changes within the organization. Further, some unique and dynamic programs must be conducted by the company to resolve the resistance to change issues in the Shell. The top management and managers should evaluate the reasons for the refusing the organizational changes. In this way, the company can control the resistance to change issues around the world. The organizational changes are important for the company to introduce new and innovative technology in the market. The top management and managers must maintain proper collaboration and communication with employees to reduce and resolve these issues in the global market (Mandip, 2012). Further, Oman Shell monitors and evaluates the benefits of the technology advancement to gain the competitors advantages across the world. The company should invest money to introduce new technology in Shell. It helps to reduce the key obstacles to the human resource management within the organization. It also helps to sustain sustainability in the organization (Schalk, Timmerman and Van den Heuvel, 2013). Apart from technological advancement, the firm needs to monitor and focus on the leadership development to minimize the key challenges of the HRM. Leadership development plays a crucial role to build and develop sustainability in the global market. In addition, various leadership styles are developed and built by the Shell in Oman. In todays era, leadership development is becoming the key success indicator for the firm. Along with this, leadership theories and models must be used by the company to beat the competitors in the market by maintaining sustainability (Singh et al, 2012). Shell should follow the health safety act and other policies to reduce the key issues of the HRM in order fulfill the needs, requirements, and expectations of the customers. Along with this, minimum wages act and factories act must be implemented by the government to maintain sustainability and to reduce the key problems and issues of the HRM within the organization. It helps to increase and maximize the revenue and profit of the firm. The company must use some innovative and unique strategies and policies to meet and attain the business vision and mission of the Shell. These strategies and policies must b made by the government (Marescaux, De Winne, and Sels, 2012). Further, Shell in Oman influences and affects the reward and compensation system of the company across the world. The reward and compensation system should be evaluated by the Shell in order to develop and build a reciprocal and cordial relationship with the target audience in the environment (Dipboye and Colella, 2013). In addition, the company must implement health and safety act and laws within the organization to provide a favorable environment to the workers. Further, Shell also develops and builds some strategies, policies and plans to minimize the challenges and key issues of the company. Further, adequate and proper working environment should be provided to the workers to beat the competitors across the world (Anderson, 2013). The company should not discriminate on the basis of caste, religious, and culture of the employees. It affects the business activities and operations of the country. The company should provide equal rights to the employees. Top management should protect the rights of the workers. In this way, they are able to motivate the employees for doing work and task with more effectively within the organization (Long, Ajagbe, and Kowang, 2014). Shell should maintain diversity to expand and explore the trading activities globally. The employees learn a lot of things, experience, and knowledge through diversity. It also helps to maintain corporate social responsibility and sustainability within the organization. Along with this, the company must resolve the queries and grievances of the employees to provide satisfaction to them. The managers should sit with employees to listen to their problems and issues and resolve them (Chuang, Jackson and Jiang, 2016). Along with this, performance reward system must be used by the company to enhance and increase the productivity of the company. Further, performance appraisal should be provided by the company to provide job satisfaction and job security to the employees. Shell should reduce the employee turnover within the organization because it affects the image of the company. The company should provide a favorable working environment for the workers to make them happy and pleasant. Along with this, the firm must focus on the negative impact of the globalization to carry the business activities globally. It will also help to enhance and increase the capacity and effectiveness of the workers (Srivastava and Agarwal, 2012). Further, the company must develop and enhance new technologies to detect and reduce the reservoirs which are invisible. Effective utilization of resources must be done by the company to secure and protect the natural resources of the firm. The employers must maintain collaborati on and cooperation with subordinates to increase and enhance the employee engagement at the workplace. Along with this, Shell must use various approaches to maintain sustainability in the environment. Sustainability plays a vital and integral role to protect the environment of the country. It helps to increase the goodwill of the company. The company can reduce the risks and key issues of the marketing by maintaining sustainability within the organization (Den Hartog et al, 2013). Conclusion On the above discussion, it has been concluded that Shell is one of the biggest energy and petrochemical companies across the world. Thousands of workers are working in the company to provide energy and technology for a growing population. The company is working on many projects in Oman. Along with this, Shell uses various types sustainable approaches to provide a safe and secure environment to the workers. Further, the company uses core values and competencies to build a good image in the global market. The company is developing innovative technologies to manage the carbon dioxide (CO2) emissions and water consumption. In addition, the company enhances and increases the oil recovery techniques within the organization. The company is also focusing on the key HRM issues to accomplish its long-term goals and objectives within the organization. It is making effective and unique strategies, policies and plans to reduce and address the HRM issues in the organization. The firm is helping t o develop and build local economies by creating jobs, paying taxes and royalties. Shell is supporting the community projects which are based on the needs and requirements of the local communities. The firm sets high standards of ethical behavior and performance in the organization. Further, the company needs to focus on the technology to attain the long-term objectives and goals of the firm. Recommendations Although, Oman shell is making effective position in the global market by maintaining sustainability within the organization but still it needs to implement some policies and plans for the future growth and success. It is recommended that Oman Shell must focus on the technology and energy to minimize and reduce adverse social and environmental impacts. The company should do planning for future development and growth by maintaining sustainability in the organization. Further, the company should maintain an effective code of conducts and business ethics to address the HRM issues within the organization. Safety standards must be implemented by the Shell in Oman to minimize the key issues of human resources. In addition, the company should focus on the marketing campaigns and programs to increase and maximize the profit of the company. It is suggested that firm should focus on the human resource management to implement rules and policies smoothly and effectively. The HRM must focus on th e business activities, rules, and policies of the company while recruiting the candidates within the organization to address the key challenges in the more effective way. They should improve the productivity and quality of the employees by providing and enhancing the motivation to them. In this way, Shell is able to overcome the key issues of HRM. Apart from this, the organization should collect feedback from the managers to evaluate the performance of the workers. They should also appoint a person who can handle and resolve the grievances and complaints of the employees. A committee should be appointed by the company to determine the appraisal and incentives of the workers. Further, the company should focus on the advertisement and promotion strategies to expand and flourish the trading activities and operations of the firm globally. In this way, the company can improve its functions and performance within the organization. It also helps to accomplish the mission, goals and targets of the company. In addition, an effective and sustainable human resource management should be implemented by the company to tackle the issues related to the atmosphere of the company References Abejide, T.S. and Raji, A.O.Y., 2013. An assessment of environmental problems associated with oil pollution and gas flaring in the Niger Delta Region Nigeria, c. 1960s-2000.Oman Chapter of Arabian Journal of Business and Management Review,3(3), pp.48-62. Anderson, V., 2013.Research methods in human resource management: investigating a business issue. Kogan Page Publishers. Appelbaum, S.H., Roy, M. and Gilliland, T., 2011. Globalization of performance appraisals: theory and applications.Management Decision,49(4), pp.570-585. Benera, L., Berik, G. and Floro, M., 2015.Gender, development and globalization: economics as if all people mattered. Routledge. Benn, S., Todd, L.R. and Pendleton, J., 2010. Public relations leadership in corporate social responsibility.Journal of Business Ethics,96(3), pp.403-423. Chuang, C.H., Jackson, S.E. and Jiang, Y., 2016. Can knowledge-intensive teamwork be managed? Examining the roles of HRM systems, leadership, and tacit knowledge.Journal of management,42(2), pp.524-554. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. De Wit, H., 2011. Globalisation and internationalisation of higher education.rusc,8(2), pp.241-247. Den Hartog, D.N., Boon, C., Verburg, R.M. and Croon, M.A., 2013. HRM, communication, satisfaction, and perceived performance: A cross-level test.Journal of management,39(6), pp.1637-1665. Devi, M.G., Al-Hashmi, Z.S. and Sekhar, G.C., 2012. Treatment of vegetable oil mill effluent using crab shell chitosan as adsorbent.International Journal of Environmental Science and Technology,9(4), pp.713-718. Dipboye, R.L. and Colella, A. eds., 2013.Discrimination at work: The psychological and organizational bases. Psychology Press. Fujita, M. and Thisse, J.F., 2013.Economics of agglomeration: cities, industrial location, and globalization. Cambridge university press. Gregory, K.B., Vidic, R.D. and Dzombak, D.A., 2011. Water management challenges associated with the production of shale gas by hydraulic fracturing.Elements,7(3), pp.181-186. Haynes, B.P., 2011. The impact of generational differences on the workplace.Journal of Corporate Real Estate,13(2), pp.98-108. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012.Strategic management cases: competitiveness and globalization. Cengage Learning. Kunze, F., Boehm, S.A. and Bruch, H., 2011. Age diversity, age discrimination climate and performance consequencesa cross organizational study.Journal of organizational behavior,32(2), pp.264-290. Li, X., Sanders, K. and Frenkel, S., 2012. How leadermember exchange, work engagement and HRM consistency explain Chinese luxury hotel employees job performance.International Journal of Hospitality Management,31(4), pp.1059-1066. Long, C.S., Ajagbe, M.A. and Kowang, T.O., 2014. Addressing the issues on employees turnover intention in the perspective of HRM practices in SME.Procedia-Social and Behavioral Sciences,129, pp.99-104. Lundgren, R.E. and McMakin, A.H., 2013.Risk communication: A handbook for communicating environmental, safety, and health risks. John Wiley Sons. Mandip, G., 2012. Green HRM: People management commitment to environmental sustainability.Research Journal of Recent Sciences, ISSN,2277, p.2502. Marescaux, E., De Winne, S. and Sels, L., 2012. HR practices and HRM outcomes: The role of basic need satisfaction.Personnel Review,42(1), pp.4-27. Milanovic, B., 2016. Global inequality: A new approach for the age of globalization.Panoecomicus,63(4), pp.493-501. Minnee, F., Shanka, T., Taylor, R. and Handley, B., 2013. Exploring corporate responsibility in Omansocial expectations and practice.Social Responsibility Journal,9(2), pp.326-339. Paik, Y., Chow, I.H.S. and Vance, C.M., 2011. Interaction effects of globalization and institutional forces on international HRM practice: Illuminating the convergence?divergence debate.Thunderbird International Business Review,53(5), pp.647-659. Pepper, A. and Gore, J., 2015. Behavioral agency theory: New foundations for theorizing about executive compensation.Journal of management,41(4), pp.1045-1068. Pieterse, J.N., 2015.Globalization and culture: Global mlange. Rowman Littlefield. Rugman, A., 2012.The end of globalization. Random House. Schalk, R., Timmerman, V. and Van den Heuvel, S., 2013. How strategic considerations influence decision making on e-HRM applications.Human Resource Management Review,23(1), pp.84-92. Schaltegger, S., Ldeke-Freund, F. and Hansen, E.G., 2012. Business cases for sustainability: the role of business model innovation for corporate sustainability.International Journal of Innovation and Sustainable Development,6(2), pp.95-119. Shuen, A., Feiler, P.F. and Teece, D.J., 2014. Dynamic capabilities in the upstream oil and gas sector: Managing next generation competition.Energy Strategy Reviews,3, pp.5-13. Singh, S., Darwish, T.K., Costa, A.C. and Anderson, N., 2012. Measuring HRM and organisational performance: concepts, issues, and framework.Management Decision,50(4), pp.651-667. Srivastava, E. and Agarwal, N., 2012. The emerging challenges in HRM.International journal of scientific technology research,1(6), pp.46-48. Stone, D.L. and Deadrick, D.L., 2015. Challenges and opportunities affecting the future of human resource management.Human Resource Management Review,25(2), pp.139-145. Stromquist, N.P. and Monkman, K. eds., 2014.Globalization and education: Integration and contestation across cultures. RL Education. Taylor, S., 2017.Contemporary issues in human resource management. Kogan Page Publishers.

Virtual Marketing Technique-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Virtual Marketing Technique. Answer: Introduction: Virtual marketing is a new technique that many organizations are applying in order to introduce innovation the marketing strategies of the organizations (Barnes, 2016, p.11). Marketing is the one of the most fundamental duties of the organization. Implementation of appropriate marketing strategies can bring about desired results in the profit margin of an organization. Virtual marketing includes the practice of social networking devices and other technological advancements to achieve the virtual marketing objectives of the organization. Virtual marketing strategies are the result of the implementation of change management strategies inside the organization. Marketing strategies of the organization change according to the changing needs of the market, i.e. customers in the industry (Griffin et al. 2017, p.25). In this assignment, the impact of virtual marketing in the business development of the organization will be discussed an evaluated. Tesco is a leading general merchandise retail er. It has stores in the several countries of Asia and Europe. The organization has adopted virtual marketing strategies for their stores. Objective: Determination of objectives is important to perform any kind of activities. In this part of this assignment, selection of appropriate research objectives is significant to bring about desired outcome from this research assignment (Denham, 2016, p.41). Researcher needs to explore several avenues of business development in order to understand the implication of virtual marketing in the business development process of the organization. To develop un understanding on the changing needs of the customers with the passing of time To perceive the impact of virtual marketing strategies in the future development of the organization To evaluate the impact of virtual marking strategies in the development of overall industry Virtual Stores: The second largest market of Tesco outside United Kingdom lies in Asia, especially in South Korea. Tesco has launched their virtual stores in Seoul (Tescopoly.org. 2017). South Koreans are used to spend longest working hours. They have lesser time than others to go the traditional grocery stores to purchase products of their daily requirements. By identifying their daily needs, Tesco introduced their virtual shop concepts in the market of South Korea. Though the virtual marketing strategies prove their potentialities in the development of the organization, this study will specifically focus of the virtual stores of Tesco in South Korea. Tesco declared the decision regarding their virtual store investment in South Korea in 1999. They tied up with Samsung in order to use their mobile technologies in the virtual marketing strategies of the organization (Tescopoly.org. 2017). They introduced the use of Home plus app to implement the virtual marketing strategies of the organization in South Korea. They connected to the delivery services of the services associated with Home plus app. In 2011, Tesco introduced their first virtual store in Seoul, South Korea. Virtual stores are established in the public places like, bus stands, subways, the places which are frequently visited by the daily consumers in daily basis. Tesco used to maintain popular grocery stores in the several places of United Kingdom and other countries. Customers are accustomed with the quality of their products and services. Virtual marketing strategies of the organization may attract their additional attention towards the products and services of the organization (Wu et al. 2017, p.459). Interested customers need to download a Home plus App in their mobile phones. Customer needs to enter into the Virtual stores of the organization and use their mobile phones to scan the QR codes of the products. In the virtual stores, there are no actual products that are displayed; the posters of the actual products are designed according to the patterns of the product and shelf structure of the Tesco grocery stores. Organizations kept the look of the virtual store same as the looks of the grocery stores of the organization to make it more acceptable to the customers of the organization. The products scanned by the customers are stored in the basket of online server of the organization (Murahari and Joshi, 2016, p.21). After the payment has been made by the customers, Home plus app send a notification regarding the delivery of the products. According to delivery norms of the organization, the products are delivered to the required address within scheduled time. According to the sales performances of the Tesco, the virtual marketing strategies of the organization have been proved to be a huge success. As per the recent research data, almost the instances of 900,000 app downloads has noticed over year in South Korea. The online sales percentage of Tesco has been increased to 130 percent, after the introduction of virtual stores and relevant apps. The number of registered app users increased by 76 percent in South Korea. Organization should keep modifying their virtual marketing strategies to access further success in this regard. Relationship between the Consumers and Virtual Technology: The management of Tesco should realize the needs and requirements of the concerned customers they are serving in order to fulfill the objectives of the regarding their virtual marketing strategies. South Korea is a country having around 50 million of people. They are counted as he 12th largest economy of the world and 4th largest economy of Asia. Organization needs to understand the use of virtual technologies in the virtual marketing strategies of the organization (Verhoef et al. 2017, p.19). In these days, the shopping activities of the customers usually involve the use of technological advancements. Use of virtual technology gives the consumers a sense of physical presence in the stores they are planning to shop from. Customers want to be present in the shop before their desired products in the time of shopping. Though, their hectic schedules in life do not permit them to spend a quality time in their shopping practices. Virtual marketing strategies of the organization provide the m the opportunity to spend a reasonable amount of time to serve the purpose and criteria of their shopping (Kim et al. 2017, p.26). The behavioral concept lies behind the virtual technology is the satisfaction the customers gain being physically present in the time of their shopping. I-It Relations- Instrumental Relations between consumers and Virtual Technology in Shopping Activities: Researcher explores the previous topics on the relation between the consumers and virtual technology in order to relevant understanding on the research objectives of this assignment. In order to understand the mentioned relation, researcher needs to study the related topics, like- Development of Virtual environment in the industry Development of Virtual object in the industry Personalization of Virtual technologies Sensorial Enrichment Spatial Interaction Books and studies regarding the Development of Virtual environment in the industry helps the researcher to understand the concept of 2D and 3D technological advancements in the shopping practices of the customers in the concerned community (Kesharwani et al. 2017, p.46). This study enables the researcher to compare the utility of 2D and 3D technological devices in geometric and materialistic display of the product. In this study, researcher experienced the impact of virtual affordances in the shopping preferences of the consumers. The studies related to the Development of Virtual object in the industry focus on the interaction pattern of the consumers with the virtual objects. The concept of virtual handbag in the virtual marking strategies of the organization involves the use of different virtual objects like, web cam, TV screen, computers etc (Cisternas Vera, 2017, p.21). It helps the organization to develop user friendly strategies for their customers to provide better the shopping experiences. Personalization of Virtual technologies helps the organization to provide recommendation services to their customers. Virtual technological assistance acts as an shopping assistant for the customers. They guide customers by providing them information regarding variety of relevant products as per their choices and preferences. There are some studies which provide relevant information regarding how the relation between the consumers and virtual technologies influences the shopping experiences of the individuals by indulging them in Sensorial Enrichment (Kesharwani et al. 2017, p.46). Researcher found out the importance of auditory experiences in the shopping behavior of the consumers. Spatial Interaction implies the use of special technologies in the shopping experiences of the customers. It indicates the use of different controlling and monitoring system in the virtual marketing strategies of the organization. I- other Relations- Connected with Consumers: I-Other relation studies the influence of relations between different consumers and between the consumer and marketers in the virtual environment of the industry. Virtual technologies are useful in creating telepresence experiences in the virtual marking strategies of the organization (Deighton et al. 2017, p.137). Virtual Communication Technologies are more advanced compare to other communication techniques used by the organization. Other communication techniques used in the communication system of the organization are, text messages, email, telephone etc. Virtual communication system broadens the arena of the marketing activities of the respective organization and shopping experiences of the customers. The extensive use and availability of smart phones and internet enables the consumer to access the advanced virtual communication shopping facilities provided by the organization. Research tries to focus on the following points of this study in order to understand the marketers-consu mer and consumer-consumer relationship in the context of virtual marketing. Dissemination on virtual Communities: Virtual communities can be viewed as typical social groups with common taste in choices and preferences. Virtual communities are formed through the use of virtual media (Eli et al. 2016, p.58). Virtual communities evince collected choices of contemporary groups. Research explores the influence of these virtual communities in the marketing strategies of the organization. Trustfulness on Virtual Communities: Virtual communities share information regarding the availability and effectiveness of the products among themselves. These are helpful to increase product related awareness among the consumers (Deighton et al. 2017, p.137). Trustfulness of the virtual communities involves the issues related with online information and policies of respective organization. Social Structure of Virtual Communities: Social structure of the virtual community displays the social trust and transparency criteria of the respective virtual groups (Eli et al. 2016, p.58). The influence of social model in the virtual communication groups determines the preferences of these groups regarding the purchase of a particular product. Social Presence of Consumers in Virtual Communities: Every consumer belongs to particular society. Every society bears some particular traits of culture. Virtual communities express the cultural preferences of the respective groups in the social networking sites (Deighton et al. 2017, p.137). Researcher gets involve in some affairs of these groups to evaluate the influence of these groups in the virtual marketing strategies of the respective organization. Use of Potential Consumers, Virtual Communities as the Marketing Tools of the organization: Respective organizations use their satisfied customers and these virtual informal communities as effective marketing tools of the organization. These consumers and communities are helpful develop potential market for the products of the business organization (Eli et al. 2016, p.58). Researcher studies the effect of these communities in the virtual marketing strategies of the organization. I-World Relations- Synthesizing the concept of Virtual Shopping with the Real World Shopping: The study of I-World relation evinces the behavioral responses of the consumers regarding their virtual shopping as well as the real world shopping experiences. Researcher mainly focuses on the area where customers express their preferences in virtual shopping over real world shopping and vice versa (Panov, 2017, p.21). Tesco is providing virtual shopping experiences to their customers. They have also real world stores and customers worldwide are experiencing real world shopping through their stores. Tesco now can compare the prospects both selling and marketing strategies in the development of the organization. Consumer Perception regarding the Virtual Products in the respective Shopping Space: Virtual shopping environment helps the customers to perceive virtual imprint of the actual products. Researcher of different times and ages used to study the satisfying ways and processes of product display in the virtual shopping environment. The connection between the technological advancements and consumer preferences determines the effectiveness of virtual shopping in the contemporary industry (Irwin, 2016, p.34). Customers seem more satisfied with the 3D display of the virtual products rather than the 2D features of the online products placed in the company or retail marketing websites. 3D feature of the virtual products satisfies the selection need of the customers. Virtual Environments and Shopping Intentions: Shopping intentions come before actual shopping experiences of an individual. The marketing strategies of the respective organization concentrate on developing shopping intentions among the customers of the organizations (Panov, 2017, p.21). Researcher studies the impact of shopping intentions of the customers in increasing the importance of virtual selling strategies in the industry. Somewhere Between Bricks-and-mortar and Virtual Shopping: There is a relation between bricks and mortar shopping and virtual shopping. There are the instances of several literature concentrating on the concerned relationship. Some researcher explores the multi dimensional effect of virtual environment in the shopping experiences of the customers and the impact of such multi dimensional effects on the real world shopping experiences of the individuals (Irwin, 2016, p.34). Virtual shopping is the new idea of the business organizations and they need the support of real world shopping infrastructure in order to bring about drastic changes in the shopping practices of the industry. Conclusion: In the conclusion of this literature review, it can be said that virtual technology plays a significant part in the virtual marketing strategies of respective organization. Introduction of Virtual shopping stores by Tesco can be counted as the appropriate implementation of the change management strategies to bring about revolutionary changes in the production process of the organization. Researcher tries to meet the objectives of the study by collecting relevant information on the related topics. This study will help the organization to perceive the future development of the organization on the basis of virtual shopping strategies and environment of the organization. This study will also help the future researchers to undertake further research on the related topics. Reference Lists: Barnes, S., 2016. Understanding Virtual Reality in Marketing: Nature.Implications and Potential. Cisternas Vera, F.O., 2017. 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